Sales and marketing

Case: Pricing and product strategy

Context.
Our client, an incumbent player in its sector, faced  competition as a result of deregulation. Our client faced market share and profit loss as new entrants were applying an aggressive price strategy.

Mission.
We were asked to review our client’s pricing and product strategy with the aim to safeguard or even grow profitability whilst minimizing market share loss.

Results.
We developed a product/pricing strategy allowing our client to steer the overall industry profitability in a positive direction, determined the financial impact for the client and formulated action plans for customer retention.